Designers aim for even faster fashion

US designers are adopting the “show-now, shop-now” trend during New York fashion week that allows consumers to buy designs straight from the catwalk.

Tom Ford and Tommy Hilfiger are among those that have followed British fashion house Burberry in making new styles available to buy immediately.

Most shows are now live-streamed and featured on social media.

That has prompted some labels to show designs for the coming autumn/winter rather than next year’s summer ranges.

Not having to wait for glossy fashion magazines to feature the latest designs has helped to make consumers less content to accept delays of several months before they can buy them.

Tom Ford is showing an autumn/winter 2016 collection for both men and women at New York fashion week rather than items for spring/summer next year.

“In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers, is an antiquated idea and one that no longer makes sense,” Ford said.

“Showing the collection as it arrives in stores will remedy this, and allow the excitement … to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.”

Full article on BBC here.

If you’re blind as a bat and heading abroad this year, Sportviz has the solution!

AQUAVIZ SWIMMING GOGGLES
AQUAVIZ SWIMMING GOGGLES

Sportviz has created a range of super affordable prescription eyewear including; swimming goggles, diving masks, ski goggles and sunglasses with a unique ‘snap in’ prescription insert (including bifocals and varifocals), which can be interchanged between any piece of Sportviz eyewear.

The insert is designed to sit the same distance away from eyes as glasses, meaning a prescription does not have to be adjusted as it does in many other products that sit closer to, or further from the eyes.

They’re also extremely cost effective as there’s no need for time-consuming and expensive trips to the optician. You can order your eyewear online and enjoy all outdoor activities with clear vision!

AQUAVIZ SWIMMING GOGGLES, RRP FROM £24.99

Features include:

  • A comfortable, watertight fit, achieved with a dive-quality hypoallergenic skirt that securely adapts to a wide range of face shapes and is secured with gasket suction and silicone double head strap.
  • Single gasket design – Aquaviz has no uncomfortable bridge band and pressure is distributed evenly over the cheekbones and forehead, reducing the risk of headaches and ‘goggle eyes’.
  • The goggle lenses have a scratch resistant coating on the outside for durability and fog-resistant coating on the inside to stop them steaming up during use.
  • The goggle lenses block 100% of the sun’s harmful UV rays and the prescription inserts are available with clear lenses for optimum visibility in low-light or grey polarised lenses for use outdoors and in bright sunlight.

SPORTVIZ ATS SKI/SNOWBOARDING GOGGLES, RRP FROM £44.95

Sportviz ski mask with Inzert behindback Sportviz ski mask with inzert

  • Double spherical decentred lens design provides widest and clearest field of vision.
  • Lightweight and aerodynamic frame creates a ‘forget-it-is-there’ comfortable fit.
  • Features Vizsure scratch resistant, glare reducing lenses with 100% UVA/UVB/UVC protection and high performance anti-fog treatment.
  • Siliconised Azion adjustable non-slip head strap offers great grip even over a helmet.
  • Includes microfibre pouch and storage box.

SPORTVIZ XTS SUNGLASSES, RRP FROM £49.95

SPORTVIZ XTS Core – CopySportviz Interchangable Lenses

  • Lightweight, ergonomic sunglasses manufactured from hard wearing TR90 featuring Hydrogrip™ technology for added comfort.
  • Fitted with Sportviz exclusive ultra-lightweight Chromalite® Polyamide polarized sun lenses to provide exceptional clarity and perfect glare free vision.
  • This ultimate sun lens delivers quality, protection, comfort, safety, fashion and durability with full UV400 protection blocking 100% of UVA and UVB. Includes cleaning cloth, microfibre pouch, and solid case.
  • For driving, dry sports, or just chilling out.
  • Available in 4 frame and lens colour options.

Trusted durability and performance with Bridgedale winter walking socks

Heading for the hills this winter? Whether you’re a seasoned winter walker or new to lower level walking, wearing the right socks is essential for a warm, dry and comfortable walk.  Ensure your feet stay warm, comfortable and protected by wearing socks with Bridgedale’s renowned Fusion Technology.

British sock and accessories brand Bridgedale has a strong heritage in performance socks, which spans more than 100 years, offering the latest in fibre and design innovations for comfortable active wear using in a range of outdoor activities; using the latest machinery, the most progressive designs and the most advanced yarn technology.

Bridgedale WoolFusion®  Trekker

Bridgedale’s bestselling mid-weight sock, the ‘Trekker’ features the unique WoolFusion® Technology, which brings together Enduro Wool and technical fibres to provide balanced insulation, fast wicking moisture control and durability. Trekker is now sold in more than 40 countries around the globe and has taken thousands of outdoor enthusiasts on hillwalking journeys over the years. The unique construction of the mid-weight Trekker ensures mile after mile comfort all year round.

Colourways:       Men:                     Grey/dark grey; Dark green; Green; Black
Women:              Light green; Black/purple; Blue sky; Silver grey

Sizes:                    S-XL

RRP:                       £15.99

Bridgedale WoolFusion® Summit

 

Bridgedale’s Summit is a heavyweight sock designed for mountains and cold environments, which will give maximum all-round cushioning and cold weather protection for serious winter walkers. Also featuring WoolFusion® Technology, Summit contains Enduro Wool and technical fibres to provide extra warmth, extra impact resistance and extra comfort during backpacking, trekking and extended expeditions.

Colourways:       Grey/Blue; Olive; Navy; Black

Sizes:                 S-XL

RRP:                  £21.00

www.bridgedale.com

Functional Nanocoatings for Sport Fashion

Functional Nanocoatings For Technical Textiles and Filtration Media Presented By Europlasma at Intersec 2016

Belgium based Europlasma, a world leader in low pressure plasma technology, is happy to present at Intersec 2016 its Nanofics® functional nanocoatings for the textile and filtration industry.

Nanofics® refers to nanoscaled functionalization into the core of complex shaped materials and products. It is Europlasma’s patented and patent pending nanocoating technology platform, first  applied on industrial scale in 1996.

Three innovative nanocoating types have been designed for use on technical textiles and liquid filtration media and can be applied by Europlasma’s unique roll to roll equipment.

Nanofics 120® coatings are highly water repellent (water contact angle of 120 degrees according to ASTM D5964) and highly oil repellent (oil repellency level 8 according to ISO 14419) fluoropolymer type of nanocoatings deposited by low pressure plasma technology.

Nanofics 110® coatings are highly water repellent (water contact angle of 110 degrees according to ASTM D5964) and highly oil repellent (oil repellency level 6 according to ISO 14419) fluoropolymer type of nanocoatings. The unique aspect of these coatings is that they are completely free from PFOA and PFOS.

Contrary to Nanofics 110® and 120®, the Nanofics 10® coating has very high affinity for water, resulting in water contact angles of lower than 10 degrees according to ASTM D5964.

Peter Martens, Europlasma’s Sales & Product Manager comments: “we see great interest from different industries to use Nanofics® instead of wet chemical processing for functionalization of technical textiles. Customers not only use Nanofics® to increase the performance of their materials and products, at the same time they want to radically reduce their environmental footprint by using dry and clean plasma technology.”

For durable water repellent (DWR) nanocoating of sportswear and outdoor apparel Europlasma has recently launched the PlasmaGuard® solution, which received the prestigious ITMA Future Materials Award 2015 for ‘Best Innovation in Sportswear and Outdoor Apparel’.

LORNA JANE OPENS FIRST UK STORE IN ST MARTIN’S COURTYARD, LONDON

Lorna Jane Store
Lorna Jane Store

St Martin’s Courtyard is proud to welcome and announce that Lorna Jane will be opening their first European store in London.

First in fitness and fashion, Lorna Jane is Australia’s leading activewear and sportswear brand inspiring women to stay fit and healthy through active living. A lifestyle that transcends the walls of the gym.

Combining industry-leading technology, expert craftsmanship and hi-tech performance fabrics, the bespoke collections that will be available for the first time in the UK this year, give each wearer a distinct sense of energy, vitality and a positive approach to life. With 70-100 styles released each month, Lorna Jane provides fast fashion synonymous with high-street fashion brands in London.

With 190 stores spanning Australia and the US, the first UK Lorna Jane will open in February 2016 following a unique store fit. The interior will compromise of ultra modern and tailor-made furniture to compliment the clean lines and open surroundings of the store and will use the latest in Apple payment technology. On the ground floor, a bespoke active lounge will be available for shoppers who wish to reserve a place on a free fitness course including Ballet, Yoga and Pilates, and a series of health talks, all bookable through mounted I-pads throughout the store.

Yoga Fashion
Yoga Fashion

Lorna Jane Founder and Chief Creative Officer, Lorna Jane Clarkson said she is excited to further the business’s global expansion by opening its first UK store in 2016.

“We are thrilled to be opening our first Lorna Jane store in London after huge demand for our Brand Philosophy and activewear from UK customers,”

“The Covent Garden Active Living Room will bring my Active Living philosophy to life with Move, Nourish and Believe experiences available in one inspiring location.” she said.

Lorna Jane joins a number of like minded brands that promote wellbeing including boutique Yoga and Pilates studio Yotopia, running footwear experts Runners Need, luxury day spa relax in addition to cycle specialists, Cycle Surgery. Restaurants in St Martin’s Courtyard offer healthy alternatives for the active lifestyle including gluten free breakfasts and super green smoothies from Bill’s and vegetarian delights including avocado burgers and wild mushroom risotto with winter greens at Jamie’s Italian.

With over 25 independent stores, bars and restaurants, St Martin’s Courtyard is the perfect shopping, dining and lifestyle destination set in a beautiful central open air courtyard.

Chatham Colorado Boots Reviewed by Simon Lucas

Colorado Walking Boot
Colorado Walking Boot

One of the finest UK boot and shoe makers is without doubt Chatham.

Chatham’s Men’s Shoes come in a wide selection of nautical and country life inspired fashions. Whether it is the practical for the style conscious or hiker man, to the classic deck shoe for summer holidays, to the ultra versatile sailing boot for those who love to get out on the ocean waves, the Chatham deck shoe range offers something for every occasion and for every taste.

The superior country footwear collection from Chatham features waterproof boots for winter, walking shoes for city explorers, and hiking footwear for the physically active gentleman whi still wants to look cool.

For those who seek out men’s footwear that combines stylish fashions and durability with a supremely comfortable feel, then look no further than the Chatham brand.

One of the finest boots from Chatham is the Colorado Walking Boot.

The Colorado boot comes in a light Tan colour which is reminscent of the Cat working boots which were so popular with street style kids in the 1980s and early 90s. But Chatham have their own take on this trendy walking boot.

Colorado Street Style
Colorado Street Style

It is a premium leather Walking shoe with contrasting collar on a cleated rubber sole unit. The Colorado offers comfort but at the same time a hard supportive feel for the foot inside. It takes a little adjusting to initially expecially around the ankles, but once the boot is quickly worn in it retains the support and strength for ankle and sole but feels more easy the more you wear them in.

The boot is waterproof and can be treated with a waxed leather nubuck protector to ensure it stays that way. Although it is tan, you will be suprised how stains do not seem to congregate on the outer lining.

If you’re looking for grip, this boot is brilliant. The Chatham Colorado offers a deep tread for tough terrain and prevents slipping in muddy or icy conditions. It’s a warm boot too, with plenty of room inside for that much needed toe wiggling on long trecks.

This all terrain boot can also look equally as practical on the street, with a cool fashionable appearance. Works well with any type if trousers apart from perhaps Chino style trousers.

Another all rounder from Chatham and a boot which will leave you wondering why you didn’t try this years ago? Or maybe you need no encouragement and this is preaching to the converted. I’ll certainly be looking after mine for a long time, I can’t see them falling apart any time soon tough.

For more information on the Chatham Colorado Boot click here.

Article by Simon Lucas

NORDNES

Helly Hansen Nordnes
Helly Hansen Nordnes

The NORDNES boot is a sleek and stylish slip-on piece of footwear suitable for all occasions.

It has a perfect fit for sheer comfort and provides great support for the foot when wearing over long periods of time.

Easy on, easy off in a handsome look. This sleek and stylish chelsea slip-on boot is a man’s best friend for almost all occasions during fall and winter. It keeps you warm, protected, and comfortable. But it is also suitable for summer months as the boot isn’t too heavy.

The Premium quality full-grain leather provides a really attractive and smart look for the man on the street or for more formal occasions. Great with jeans or smart trousers, the leather has a feel of high quality and will please those looking for a neutral fashion accessory to accompany their own style.

A Water repellent nylon collar means this boot is great for winter walks, protecting against rain, mud and snow, the dark colours and full-grain leather won’t show the dirt so you can get muddy and a quick wash off after will bring the boot back to full shine.

With a fully removable Eva comfort footbed, the wearer can insert their own insole with ease, if the boot becomes sweaty from over use this is ideal. Also for anyone who uses orthotics this will be most useful as the foot will be kept in a comfortable position but still remain waterproof and offer great ankle support.

For those who want that little nit extra, there is a premium Eva midsole which not only provides better support it also looks stylish and adds a little touch of cool to the boot.

Leather linings on these boots just add to the feel and comfort which makes for a perfect walking boot!

When walking or hiking, the Helly grip outsole will ensure the wearer stays steady on any terrain, whether it be stood on the deck of a slippery boat, hiking up a mountain path or walking along slippery city pavements, grip here is everything and is the icing on the cake for anyone who is wise enough to make an investment in this beautiful and well manufactured boot.

The conclusion is the NORDNES men’s boot from Helly Hansen is a real chameleon, cool for the street, practical for work or the great outdoors, confortable, waterproof, lightweight, tough, enduring and stylish, what more could a man ask for?

The Helly Hansen NORDNES boot can be purchased here.

The HH® Classic Oxford shirt for all weather

Oxford LS Shirt
Oxford LS Shirt

Helly Hansen are well known for their quality threads, and long sleeve shirts make up a substantial amount of sales.. Why? Quite simply because they are of such superior quality to many of the highstreet brands who attempt to rival them.

Long sleeve shirts are ideal for winter but of course they’re great for summer evenings too. Helly Hansen make some gorgeous long sleeve shirts which are popular around the world, the Scandinavian brand seems to capture the imagination of buyers and fashion enthusiasts with their soft yet strong materials and stylish fashion designs.

The HH® Classic Oxford shirt is a great example of how creative Helly Hasnen can be.

The  Classic Oxford has just the right amount of detailing and quality that makes this a wardrobe staple.

With soft material this long sleeved shirt is a most comfortable option for any event, it has a smart appearance which can compliment jeans, chinos or suite trousers, but will also look prefect with a smart pair of shorts for summer months.

The garment is made of Cotton oxford. Oxford is a type of woven dress shirt fabric, employed to make a particular casual-to-formal cloth in Oxford shirts. The Oxford weave has a basketweave structure and a lustrous aspect making it a popular fabric for a dress shirt.

Varieties in the cloth are the plain Oxford, the Pinpoint Oxford and the more formal Royal Oxford. While these first two are more often paired with casual shirt designs like a button-down collar, the third type is a more versatile weave that can be paired with either business or sporty dress codes.

Helly Hansen have gone for a button down collar, chest pocket (handy for your sun shades or mobile phone), with a pleat and loop at back.

There’s the trademark Helly Hansen embroidery at the bottom of the sleeve meaning this shirt is tough and durable as well as stylish.

It’s an all round quality fashion item and one which will suit any professional, from the office to beach, a popular shirt from this brilliant clothing brand.

FABRIC CARE

  • Machine wash in warm water
  • Do not bleach
  • Tumble dry – low heat
  • Iron – warm
  • Iron on reverse
  • Do not dry clean
  • Wash dark colours separately
  • Some fading may occur on bright colours
  • 100% Cotton

You can purchase the HH® Classic Oxford shirt for around £ 70.00 direct from the Helly Hansen website. An ideal Christmas gift for the man who likes to stay cool while looking cool!

Article by Simon Lucas.

 

Nosy Parka from Maude & Fox‏

Investigate style with the Nosy Parka

The Nosy Tweed Parka from Maude & Fox epitomises urban country chic. A must have item for chilly touchlines or stylish cities!! The Nosy Tweed parka is the ultimate for warmth and style. Made out of tweed from Yorkshire, fully fleece lined with a fur trim to the lovely full hood and with fleece lined pockets to keep those hands cozy. The patriot detail to the pocket is subtle but distinctive and makes the parka stand out from the crowd. This parka both feels and looks good.

Sue Longmore, Owner and Head of Creative comments:  “Spending so much time outdoors, watching my sons play rugby or watching the shooting I understand the importance of well-made, practical and warm clothing.  What I have seen since spending time in the countryside was a gap in the market for anything that was fashionable but also practical, there’s no reason why I can’t look chic whilst staying warm!  It was with this in mind that we created Maude & Fox, I wanted to offer British made, stylish clothing that is expertly crafted and very practical.  The Nosey Parka really embodies this.  The parka is a modern silhouette which we have adapted to be made with tweed, we focus on great attention to detail and special touches that keep our products unique.”  

Sue wore the prototype in Waitrose and was chased round the shop by an enthusiastic shopper saying ‘it’s tweed and it’s a parka how fantastic!’ – Yes she did buy one!

Maude & Fox focuses on classic designs with a modern twist, the collection offers the perfect mix of design and practicality. The quality of British tweed and British made garments shines through and the brand is sticking to its guns to solely make in Britain.

The brand theme is ‘urban country chic’ creating ‘tweed with a twist’ in a ‘designed and practical’ way.

Hoodies by Helly Hansen

Helly Hansen Norway HoodieBeautiful and high quality cotton hoodie with seasonal Helly Hansen graphics.

Winter approaches and the classic hoodie top is on sale in highstreet and internet stores, but some are better than others.

Helly Hansen knows how to design clothes which will keep you warm during winter, the Scandinavian brand have been keeping their customers warm and cosy during winter months for a very long time and the winters in Scandinavia certainly offer up some chilly winds.

In this article we look at Helly Hansen’s cotton hoodie.

This cotton hoodie for men includes a large front pocket. A beautiful, high-quality jumper with seasonal Helly Hansen graphics. Comfortable fit for those easy days.

The material is thick and warm but equally it’s lightweight which makes it ideal for a sports top after winter events such as football or running. The large hoody provides additional head warmth and the ties allow you to really keep the wind from biting.

Features

  • Comfortable cotton
  • Kangaroo pocket
  • Drawstring adjustment
  • Cuff and hem rib
  • Seasonal Helly Hansen graphics
  • Contrast neck band
  • Regular fit

The high quality cotton material is comfoartable and warm, but it won’t get you too sweaty on the inside. You can also wear the garment with pride as Helly Hansen’s branded logo is in large letters on the front.

In all, an ideal winter hoodie. Click here to find out more.